How do you get people to pay attention to your message in a world where people are constantly being bombarded with information? Between all the advertisements, social-media interactions and personal messages via SMS or email, getting your message across seems almost impossible.
The good news is that it doesn’t have to be. It is possible to be heard and the answer is building a clear and effective communication strategy. Start by answering the following important questions to develop a clear-cut strategy for any event:
What should I share?
The best step to take in improving your church’s communication plan is to determine what content you should be sharing.
People encounter information overload daily and if your content is not going to add value to their already busy lives they won’t be paying attention to it.
Do you need to let more people know about your worship services on weekends? Do you need to encourage more people in the church to get involved in small groups or volunteering positions? Is there a specific event you want people in and outside of the church to be aware about?
Clarify what details are most important for them to know about:
- Which date?
- What time?
It is essential to take note of any other specific details they may need to know about, for instance whether they should be bringing snacks or drinks along, or whether they should RSVP or register.
Who do you want to respond?
Who should hear your message? It is important to keep in mind that with worship events you do not only want to invite the people in your church but also keep your community informed.
If you’re going to promote small groups, keep in mind that this is a ministry specific to your church or its visitors and should be communicating specifically to them and their needs.
And if you are hosting an event for the larger community it’s important to determine how you can best promote it to reach your target audience.
Here are a few questions to ask when defining your target audience:
- What is their gender?
- What age are they?
- What is their profession?
- What is their level of education?
For you to effectively reach your audience it is important to know them. These questions are a great guideline to help you.
Where are they?
Where can you reach your target audience?
It’s easy to reach your church members as you already know which communication channels are available to you. You can promote events or make announcements via bulletins, newsletters or via social-media groups.
If you want the community to hear your message it is important that you cast your net wider than only the four walls of the church building. Determine which channels you have available to you. Are you able to put up posters on notice boards around town? Are there neighborhoods you can canvas? What social-media channels are available and can you add the update to your website?
Were you heard?
Learning makes a lot of mistakes and if you don’t analyse your results there is no way for you to determine what to do differently next time around.
If your aim was to get 100 people to attend a church event, did you achieve your goal? If so, what did you do that contributed to this success? If not, what could you have done differently?
Not sure if your current communication strategy is effective in reaching the right people, download your free communication audit checklist below.
Is your current church communication strategy yielding the desired results?