Communicating with your church family without a clear strategy is ineffective and a waste of time. And for a church communicator every minute and effort should count. Having so much to do and so little time is stressful and can cause you to easily lose focus and communicate blindly.
Your best defence against this is to build a weekly communication strategy based on three key principles and to ensure that they are included in your plan each week. Let’s explore:Start with Sundays
Sunday is the most important day of the week for churches as this is when first-time guests and the rest of your members gather to fellowship. It is the perfect starting point when deciding what promotional content to share throughout the week.
Create quotes and Scripture graphics of last Sunday’s sermon to remind the church and community of the message that was shared. Create and post practical steps of how they could apply the sermon to their daily lives or you can share a video clip on social media.
Another important thing to implement is to share sneak previews of what they can expect at the next Sunday service. Show them a teaser of what is to come or provide them with a call to action to bring along a friend.
State your mission
Find fun and creative ways to cast your vision and mission so that people are always aware of why you exist in the community. Your communication should always be centered on your mission.
These ideas will help you get started:
- Share a story from one of your church planters or mission teams around the globe.
- Point out opportunities where people can get connected to small groups or involved in local outreach teams to help them grow in their relationship with Christ.
- Share a personal testimony of how a volunteer’s life has been changed through serving or what impact they have made in someone else’s life.
- Post a photo of a member taking the next step in their faith through baptism or serving and highlight a core value of your church.
Take a look at your church calendar and determine which three things need to be communicated that week. It’s best to begin with all church events and next-step events that apply to at least 80% or more of your Sunday audience.
This approach helps you to better plan your communication strategy for the week and prevents information overload. It is also helpful in getting the staff and ministry members to understand why, when and how certain information is communicated.
It is best to remember that personal relationships and conversations are still the most effective way to get members involved and connected. Remind your leaders of this truth often and ask the ministry teams or volunteers to share through word of mouth or social media what’s happening at church. Strategic communication sets the stage for your members actively engaging and participating.